SANDER VEENHOF (Based in Netherlands)
DANCE.AR, 2013

A phone, a connection to the Internet, and a dancing body are the main components of Dance.AR. This Augmented Reality Global Choreography is a collaborative dance show performed in real time by different people in different cities over the world, using their smartphones to co-ordinate their moves.
On the phone screen, an instruction indicates the virtual movements that the dancer must perform. The choreography consists of 33 movements, particular gestures which add to the collective movement, ensuring that all the people who are participating in the same session of Dance.AR, anywhere in the world, dance in a synchronized manner. The geographical coordinates of each dancer are available in the application and also on the website A map then shows the dimension of the collective experience globally distributed and located.

Partners: Produced by iMAL in Brussels and adapted by Medialab-Prado in Madrid and m-cult in HelsinkiWeTube

Dance.AR by Sander Veenhof druring the Connecting Cities Event 2013 © Sander Veenhof


Artist biography

Dutch new media artist Sander Veenhof works at the cross section of computer science and art, using his technical knowledge and intuition to explore the impact of emerging technologies on our radically changing reality and society. In search of new formats unique to our semi-digital world, his projects range from technically driven concept art to geo-based participative storytelling experiences.
His recent works mostly exist in the augmented public space worldwide (commonly called "AR" for Augmented Reality), accessible through a smartphone. To Veenhof, AR provides a perfect environment to work on projects in which virtual elements and physical components truly integrate and mutually empower each other, leading to a result that could not be possible otherwise. Veenhof is one of the founding members of Manifest.AR, a collective of artists creating their works in AR. Best known for their uninvited exhibition in the MoMA NY, and Tate Modern the group showcases the new opportunities for artists and audience in a world in which physical borders and limitations are no longer relevant.



Tech info

Materials: Public screen, specially designed app, internet connection 


22.8.2013 HELSINKI @ mbar - Lasipalatsi Square, 7pm-8pm
24.8.2013 HELSINKI @ Vaasankatu, 8pm-9pm
7.9.2013 RIGA @ Creative Space Esplanade, tbd.
4-5.10.2013 BRUSSELS @ Comte de Flandre/Graaf van Vlaanderen Metro Esplanade, 4pm-12am, 2pm-12am