Verve Cultural was founded in 2011 by cultural producers Marília Pasculli and João Frugiuele. It is dedicated to the production of musical events, installations as well as contemporary and digital art exhibitions.
Verve Cultural promotes the exchange between national and international artists and experiments with cultural practices that explore the particularities of urban interventions through multimedia resources.
Most projects have a common feature: the free access to the public, either by the idealization of events in a public space or by the free admission, which promote a democratic interaction between art, culture and technology.
Marília Pasculli / Verve Cultural - Curator
Independent curator, co-creator and artistic director of the Verve Cultural, Marília Pasculli is a brazilian representative of large digital art exhibitions in São Paulo.
She was one of the founders of the Art Gallery Digital SESI-SP, the largest media facade initiative in Latin America. On the building, she produced four multimedia exhibitions, among them the SP_Urban Digital Festival, that is entering in the second edition in 2013. Besides that, other multimedia installations spread throughout the city of São Paulo were also signed by Marília Pasculli and Verve Cultural.
The common feature of all the projects is the free access to the public, either by the idealization of events in a public space or by the free admission.